“How to Get the Right Content to the Right People at the Right Time“
Content Marketing Institute
No matter what kind of business you run, your website needs a blog. In addition to your home page, product pages, and other information, you should also have a place where you can post new content regularly and interact with your visitors.
When you have a regularly updated blog on your site, you offer fresh content, giving your audience a reason to check back regularly. Your blog will keep people on your site. It will also help with search engine traffic, as Google and other search engines love sites that update their content often.
The only downside is that you have to post regularly, and this takes time and effort. However, if you approach it strategically, you can make blogging much easier.
Most business owners start with the best intentions and passion for their topic, but give up frustrated with their lack of readers and results.
Why do blogs fail?
Don’t know what to blog about… so they stick with the same boring topics as everyone else or stare at a blank page and give up
Think they need to churn out content daily and they’ll eventually get visitors
Confuse traffic with the level of engagement they have with their readers
Don’t know what or when to sell to the visitors they do have
Get sucked into time-wasters that do nothing for their blog
Lose motivation and get distracted by promises of quick wins
However, there is always a handful of popular business blogs in every field that become so influential readers flock to them and listen to everything they say or write.
Those readers buy what those businesses recommend and share posts across their own network.
Successful business blogs…
Know exactly who their readers are and what topics they want to hear about.
Know how to put together a blog post that captures a reader’s eye, draws them in, and engages their attention throughout the whole article.
Use proven marketing tactics to make sure their posts get the right visitors – those who will want to read what they write.
Initiate and encourage conversations with and among their readers… on social media
Understand how their readers make decisions when it comes to actually buying something from them.
And…
They establish habits that keep them blogging consistently, day in and day out.
Most small business owners dream of building a business out of their passion, and they’re happy to put the hours in to make it happen.
