Meet Tanya, she owns Sew She Grows, a blog-style website offering video tutorials and creative content to learn new sewing skills, or improve those you already have, as you learn, enjoy, and build confidence through the art of sewing. Finally, you can have your own ‘Look what I made’ moment!
Below is an interview with Tanya …
I have worked with Tanya over the past year developing her online business including an updated website with her focus on email marketing and her latest addition for an opt-in form, landing page, and her freebie guide to download.
Using An Opt-in Form
Tanya placed one opt-in form on her home page with a call to action to enter an email address. This action then adds the visitor to Tanya’s subscription list with her chosen email marketing platform MailerLite.
Using a Landing Page
Another option is to have a landing page which you then have a link to send out to people in an email like this https://sewshegrows.co.uk/home/free-guide-sew-with-confidence/ or to add in a networking group.
A landing page is also a great way to show what is on offer and entice your audience to want to download it. This would also include a call to action – opt-in box to complete.
Freebie Download
Below show Tanya’s welcome email with the link to download the PDF (saved to cloud storage such as One Drive, Google Drive, DropBox, or website. This email is automated via her free version of her chosen email marketing platform Mailerlite.
Freebie Download
Tool Kit
- Lyrical Host – Website Hosting
- WordPress -Free How to Start a Website Guide
- WooCommerce
- Generate Press – Lightweight template
- Elementor Pro – Page Builder
- MailerLite – Email Marketing
- Canva – Lead Magnet – PDF Design
Want to learn Email Marketing for your Business?
Why not come along and join my FREE Start An Email List From Scratch Challenge which reveals how to start and grow the type of email list that drives business success!
Some of my articles contain affiliate links which means that if you click on and buy the product or service in the future, I will receive a small commission. There is no additional cost to you and I use any amounts to maintain this site to offer continued free advice helping others start or grow their online business.
